NuvoWillness – From UX Challenges to a Fully Optimized E-Commerce Experience

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Monthly Website Impressions

Monthly Website Traffic

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Spent on Facebook Ads

$ 0

Spent on Google Ads

Services We Used

Website Design (UI/UX Redesign)

Competitor Research

Keyword & Content Gap Analysis

On-Page SEO

Technical SEO

Content Writing (Collection Page Content)

E-commerce Optimization

Wholesale Functionality Setup

Project Overview

NuvoWillness is a Canada-based e-commerce brand that sells magnesium spray and other wellness products, including natural ingredient-based formulations. When this project came to us, we began with a complete UI/UX audit to improve user flow, product visibility, and conversion paths. We redesigned their collection pages, added the missing products, and created SEO-optimized content at the bottom of each category page. Our team completed the full on-page SEO, technical SEO, and structured data improvements. We also developed a dedicated wholesale functionality so bulk buyers can log in to a separate dashboard and purchase at wholesale pricing.

Our Approach

We implemented a structured SEO and content-driven strategy to recover authority, regain rankings, and boost conversions.

01

Complete UI/UX Audit

Identified design gaps, navigation issues, and conversion barriers through a structured audit.

02

Competitor & Keyword Research

Researched top competitors, high-intent keywords, and content gaps to build a strong SEO strategy.

03

Collection Page Optimization

Designed new collection layouts, added missing products, and added keyword-rich SEO content.

04

On-Page SEO Implementation

Optimized metadata, URLs, headings, internal links, schema, and product descriptions.

05

Technical SEO Fixes

Improved site speed, fixed indexing issues, enhanced mobile responsiveness, and optimized crawlability.

06

Wholesale System Setup

Built a separate wholesale login area for bulk customers with custom pricing and dashboards.

Search Engine Optimization Results

We performed a complete SEO analysis covering keywords, competitors, and search trends. Our research included content gap identification, user intent mapping, and category-specific keyword opportunities. This allowed us to create a targeted SEO roadmap that improved visibility, rankings, and organic traffic within a short period.