Holy Land Art – From Declining Traffic to Steady Organic Growth

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Annual Website Impressions

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Annual Website Traffic

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Spent on Facebook Ads

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Spent on Google Ads

Services We Used

Website Design & Development

Search Engine Optimization

Creative Designing

Content Writing

Blog Writing

Local SEO

GMB Optimization

Project Overview

HolyLandArtCompany.com is a USA-based local business specializing in Holy Christian and Jerusalem-inspired religious products. When the client approached us, the website had over 4,000+ products, nearly 500 category URLs, and a clear decline in organic traffic.
Many URLs had dropped out of SERPs, product pages lacked structure, category pages had no supporting content, and overall SEO performance was weakening. The client needed a full SEO strategy to recover lost pages, improve category quality, and rebuild organic visibility from the ground up.

Our Approach

We implemented a structured SEO and content-driven strategy to recover authority, regain rankings, and boost conversions.

01

Recovered Lost URLs

I identified important URLs that had dropped from search results and restored their visibility through complete on-page optimization and technical fixes, ensuring proper indexation and performance recovery.

02

Improved Low-Position Keywords

I focused on URLs stuck on page 2–3 and strengthened them using well-researched keywords and semantic content updates, which helped them move into stronger ranking positions.

03

Content Enhancement for Categories

I improved category pages by adding high-quality, EEAT-focused content and optimized structure, making the pages more relevant and comprehensive for long-term topical authority.

04

Product-Level SEO Updates

I enhanced product pages with refined titles, descriptions, and keyword variations, improving their visibility and helping search engines understand the content more effectively.

05

Website Development Enhancements

I refreshed key homepage and banner sections, improved layout flow, and optimized the structure to support faster conversions and a better overall user experience.

06

Full Keyword Research & Mapping

I developed complete keyword clusters for every category and aligned the content with NLP-based recommendations to strengthen search relevance and authority.

Search Engine Optimization Results

Within months, the website recovered from declining traffic and began showing a consistent upward trend. Many previously lost URLs reappeared in SERPs, category pages started ranking for new terms, and the website gained stronger visibility without running paid ads.